Even in coque iphone 6s gibson an imagined “worst case scenario” for Apple, Huberty predicted the company’s coque iphone 6 2 revenues would still climb by 2 percent, despite lower iPhone sales, due to new revenues from Apple Watch and other sources. coque iphone coque samsung That means Apple would remain the most profitable phone maker and the largest vendor of premium smartphones in the tier of iPhones.
While Huberty’s report was exaggerated and presented out of context by a number of sites, there are also some key problems in the data itself. coque iphone As noted by Philip Elmer DeWitt of coque iphone 7 beyonce Fortune, Morgan Stanley’s data was based on channel check estimates by Jasmine Lu, who covers the Asian supply chain for the bank.
Lu’s component orders estimate described a 10 percent cut in orders (of some sort) for the current quarter and a 20 percent cut for the first quarter coque iphone 6 dope of coque iphone 6 riverdale 2016. coque samsung coque iphone Such channel checks and their interpretations have repeatedly proven to be wrong.
Huberty admitted as much coque messi iphone 6 when noting that the ‘supply chain cuts could be due, not to weak demand, but to robust inventories,’ as paraphrased by the Fortune report, which continued, ‘This is not a repeat of 2012 2013, when coque gravity iphone 6 the stock went into an extended free fall.’
However, a significant contributor to the “free fall” in Apple’s stock in 2012 and coque iphone 6 tank 2013 came from flawed speculation around the same type of channel checks Huberty is now basing her possible “worst case scenario” upon.
This all happened before: 2012
In 2012, Citi analysts Glen Yeung, Walter Pritchard and Jim Suva issued coque iphone 8 taille a pessimistic report on iPhone 5 demand based on “near term supply chain orders.”
Not only was that information subsequently found to have been inappropriately leaked to hedge fund SAC Capital, allowing that firm advanced opportunity to profit from the stock selloff Citi’s predictions triggered, but the information itself was not correct. Apple’s iPhone 5 remained the world’s top selling smartphone and continued to enjoy rapid sales even as investors began dumping Apple’s stock on the “news” that the phone wasn’t selling well.
Such “supply chain orders” weren’t just scandalously used to fuel insider trading (Citi was subsequently slapped with a coque iphone 5s bershka $30 million fine for this), but they rhinoshield coque iphone were false information that had a very material, negative impact on Apple’s business.
That false information was subsequently coque iphone 6 étanche lifeproof picked up by journalists and spread around throughout 2013, creating the impression that Apple was faltering and poised to lose its leadership position to Samsung, a preposterous charade that various journalists continued to repeat, despite a preponderance of evidence against coque iphone 5s marguerite such a conclusion.
Can’t check a channel you don’t understand
In Apple’s subsequent January 2013 quarterly earnings conference call, its chief executive Tim Cook warned analysts, “the supply chain is very complex, and we obviously coque iphone 6s transparente stich have multiple sources for things. coque iphone bijoux personnalise Even bt21 coque iphone 6 if a particular data point were factual, it would be impossible to interpret that data point as to what it meant for our business.”"Even if a particular data point were factual, it would be impossible to interpret that data point as to what it meant for our business.” Tim Cook
Cook continued to recommend that analysts not base their predictions on coque iphone 4 dior supply chain “checks” throughout 2013. coque huawei coque samsung However, a series of analysts continued to issue “supply chain check” reports that fueled headlines despite being completely wrong.
“Channel checks” were cited in March 2013 as evidence of a new Apple TV set top box that never materialized. coque samsung Similar “checks” were also cited in June 2013 as proof iPhone production was being cut, just before the company reported unusually strong smartphone sales over the summer.
In October 2013, the Wall Street Journal posted a report by coque iphone 5s otterbox Lorraine Luk, Eva Dou and Ian Sherr under the initial headline “Apple Cuts iPhone 5C Orders,” claiming supplier cuts of less than 20 percent at Pegatron and “one third” at Foxconn (seemingly far larger than the “supplier check” cuts referenced by Huberty on Monday).
The Journal didn’t outline how many iPhone 5c models Apple had been building, or how many it planned to build at launch or throughout the quarter, or if the changes were planned in advance or in response to production yields. Instead, the paper simply speculated that the undefined “reduced orders” could be “fueling concerns about weaker than expected consumer demand and the company’s pricing strategy.”
By the end of the same day, the Journal had backpedaled a bit, changing its headline to “Apple’s Dual iPhone Strategy in Doubt,” and shifted the narrative to focus on the idea that Apple’s plan to “broaden its appeal with a cheaper version of the iPhone [.] appears to be faltering after a few weeks.”
A parallel report by Clare Jim and Paul Carsten for Reuters similarly speculated about changes in supply chain orders, while also also hedging its bets by noting that “analysts and Apple executives have cautioned against reading too much into supply chain adjustments, which are coque iphone 6 gold common amazon coque iphone transparente in the fast moving electronics industry.”
As it turned out, Apple’s iPhone 5c ended up being a top seller throughout the year, despite a supposed slashing of “orders.” It performed particularly well in attracting Android switchers. Apple’s flagship iPhone 5s was coque iphone se tpu even more popular, remaining the world’s top selling coque iphone 6 guess homme smartphone despite having a significantly smaller display than many of its big screen phablet competitors.
Huberty asked Cook about “Peak iPhone,” and got an answer
In 2014, Apple’s blockbuster launch of iPhone 6 was difficult to derail.
